Back in 1982 when Publicity Project was just an innocent pup, about 90% of our work was graphic design for print. The balance has changed in more recent years with design for the web taking a bite out of this percentage, but there’s no denying we have a wealth of experience, some could even say expertise, when it comes to what works in print (and what doesn’t!)
The biggest change is the advent of digital printing and, more recently, good quality digital printing! It has proved a real benefit to our clients, making short run colour printing a very viable option.
Designing for print isn’t simply a matter of creating and firing off artwork to a printer and expecting him to work miracles on paper. There are many factors that govern what and how we design. How many printed copies; the overall impression and ‘feel’ of the printed item; turnround times; conforming to house colours; coated versus uncoated substrates . . . etc.
It really does pay to use a graphic design company that understands printing - be it offset litho - sheet fed or web, or digital. Papers and boards play an equally important role and we advise on this as well - not forgetting the ever present green bandwagon.
We’re all keen to do our bit for the environment and the printing industry is no exception. So, do please ask us, if you want to ensure you are ticking all the relevant boxes when it comes to environmentally sustainable printing - with FSC accreditation - and we can ensure it’s waterless, plateless and totally alcohol free! hic!
We don’t print in-house, but use a number of UK and overseas-based printers. With each, we have built up long standing and trusting relationships. We know their abilities, their strengths and specialisms and they have respect for us and the importance of adhering to deadlines and budgets, with a high level of quality control at every stage.
Oh, and we also undertake copywriting, giving that critical independent outsider’s view on your products or services.
Got a project that needs designing and printing? Talk to us first - on 01635 817311 or email us at design@publicityproject.co.uk
"Congratulations to all involved in the production of a fresher/modern looking edition, yet still in keeping with what we're about!"
Frank Abramson,
Trustee (Marketing),
Alzheimer's Research Trust
"Many thanks for everyone's input on this project - they look brilliant! It is a pleasure to work with all of you!"
Linda Robinson
Metal Improvement Company
"Thank you so much for all your help, co-operation and patience. Also for bearing with me and showing huge amounts of positive customer liaison skills!"
Head of Marketing Communications,
Parkside Housing Group