Su Elsden BA. I started the business in 1982 and somehow, find myself still running it some 25 years later.

So how did we get here? The business has lived through major technical changes from drawing boards to computer screen. I've widened my interests through a long association with a national organisation, talking to school pupils and prison inmates, about how our industry fits into business life.

To put something back into our community, we carry out a considerable amount of pro bono work for local organisations. It's great to have a business that enables us to do this.

I really enjoy working with a strong team - a team that's naturally younger than myself, but experience shouldn't count for nothing either! We are an ideal size. Perhaps a very small business to some but uniquely, we are all designers. No account handlers, no managers, no secretaries. There's no lack of communication and what's more, it enables us to be highly affordable.

And beyond work? Away from my desk, I am to be found 'playing' with my new equine challenge - a young and extremely lively horse.